3 Tips for Sustainable Shoes In 2021
In 2012, a study explored how people judge the traits of an unknown person based on the shoes he or she wears. They found that shoes reveal the person’s features, age, and income. Mind-blowing, isn’t it? So, the first thing people will notice about you is your pair of shoes. Your shoes will give them a basic idea of your personality.
Shoes are our primary mode of transportation; therefore, finding a pair that would live and last is essential. And buying new pairs to fill your closet and complete your personality shouldn’t be your goal. Instead, your goal should be to buy a sustainable pair along with being of your choice. A shoe is ‘sustainable’ if the materials and processes used in its manufacture minimize the negative impact on the environment, conserve energy, are safe for the consumers, and are affordable.
Nowadays, most footwear brands are working to make sustainable shoes and reduce waste, but not every brand’s strategy achieves success. Why? Because brands do not consider these three tips or features while manufacturing a shoe. Here are three tips that top-rated sustainable shoes have in common.
3 tips for sustainable shoes in 2021
1. Sustainability needs to be Brand DNA. It shouldn’t be limited to just one product or component; rather, it should be central to the brand’s strategy. It should be the DNA of the brand. In Footwear Innovation Summit held in 2019, ‘sustainability in brand DNA’ was the main topic. All the great speakers who attended the summit agreed that sustainability should be the principal goal. A few brands that made sustainability their goal are Allbirds (use more natural products), Adidas (has recycled product line with Parley), and Ecco (use less water in their leather tanning process).
2. A sustainable shoe should meet or exceed the performance of its replacement. In most cases, brands replace a current material with a sustainable or eco-friendly one without analysing the outcome. In these cases, the outcome tends to disappoint the consumers since they hate a sustainable product that is less comfortable, worse fitting, or less durable than the unsustainable one. The sole solution to this problem is to do a side-by-side testing of the new material and your current standard.
3. Sustainability should be affordable. This is an essential tip. Improving or increasing sustainability shouldn’t mean increasing the cost of the product. Though this is challenging, it is worth it as it will help consumers commit to a purchase. A consumer won’t appreciate a sustainable and eco-friendly pair that is unaffordable. He or she would instead go for an affordable one ignoring the sustainability. Therefore, brands should work to make a product that is both sustainable and affordable.
In today’s world, sustainability is an important topic. When every other product is trying to be made sustainable, shoes are in too. And since sustainability is not just about eco-friendliness; it is also about comfortability and affordability, footwear brands should follow these three simple tips to manufacture a pair that meets the above-mentioned conditions of sustainability.